Sales and marketing, pointed at the same number.
I help growing companies build the connection between the two.
I help growing companies build the connection between the two.
In most growing companies these functions were built separately, by different people, at different times. Nobody planned it that way. It just happened, and then it hardened.
Builds the story, owns the brand, measures reach. Rarely sits in the room when a deal is won or lost.
Hears every objection first hand, then improvises its own language because what came from marketing doesn't survive contact with a buyer.
My whole job is closing that gap, and then building something that keeps it closed.
Working out what you actually sell, who decides, and why they'd choose you over the company down the street. Everything else depends on getting this right.
More on thisThe materials, tools, and talk tracks that help a salesperson start a conversation and move it forward. Built with the people who have to use them.
More on thisFor companies too small to hire a marketing leader and a sales leader separately. I do the work and build the function at the same time.
More on thisI'm not especially interested in marketing for marketing's sake. I care about whether the work helps a business grow.John Hanna · Hanna Management Group
No intake form, no discovery process. Tell me what's going on and I'll tell you honestly whether I'm the right person for it.
Get in touch